Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectiv...

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Bibliographic Details
Online Access: Streaming Audio (via Skillsoft)
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format: Electronic Audio
Language:English
Published: [Rego Park (New York, N.Y.)] : Gildan, 2019.
Edition:Unabridged.
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Streaming Audio (via Skillsoft)

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Call Number: HF5415 .K683 2019
HF5415 .K683 2019 Available