The business solution to poverty : designing products and services for three billion new customers.
The nearly three billion people living on two dollars a day are not just the world's greatest challenge-they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailore...
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Main Authors: | , |
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Format: | Electronic Audio |
Language: | English |
Published: |
[United States] :
Blackstone Audio, Inc. : Made available through hoopla,
2014.
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Edition: | Unabridged. |
Subjects: |