Qualitative consumer and marketing research : the Asian perspectives and practices / Krittinee Nuttavuthisit.
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions o...
Saved in:
| Online Access: |
Full Text (via Springer) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
[2019]
|
| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.2 .K75 2019
|
|---|---|
| HF5415.2 .K75 2019 | Available |