Behavioral science in the wild / edited by Nina Mažar and Dilip Soman.

"Written to provide grounding in behavioral insights research, Behavioral Science in the Wild assists managers to implement research findings on behavioral change in their own workplace operations. In particular, this book shares prescriptive advice on how a manager who reads a specific researc...

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Bibliographic Details
Online Access: Full Text (via De Gruyter)
Other Authors: Mažar, Nina (Editor), Soman, Dilip (Editor)
Format: eBook
Language:English
Published: Toronto ; Buffalo : University of Toronto Press, [2022]
Series:Behaviourally informed organizations.
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Call Number: HD58.7 .B47 2022
HD58.7 .B47 2022 Available