God Rock, Inc. : the Business of Niche Music /

God Rock, Inc. : the Business of Niche Music / Andrew Mall.

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Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets' boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In...

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Bibliographic Details
Online Access: Full Text (via De Gruyter)
Main Author: Mall, Andrew (Author)
Format: eBook
Language:English
Published: Berkeley, CA : University of California Press, [2020]
Subjects:
Contemporary Christian music > United States > History and criticism.
Contemporary Christian music > United States > Marketing.
Market segmentation > United States.
Rock music > Religious aspects > Christianity.
Sound recording industry > United States > History.
Contemporary Christian music.
Market segmentation.
Sound recording industry.
United States.
Criticism, interpretation, etc.
History.

Internet

Full Text (via De Gruyter)

Online

Holdings details from Online
Call Number: ML3187.5
ML3187.5 Available

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