The analytic hospitality executive : implementing data analytics in hotels and casinos / Kelly A. McGuire, PhD.
"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive v...
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| Online Access: |
Full Text (via Wiley) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2017]
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| Series: | Wiley and SAS business series.
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| Subjects: |
Internet
Full Text (via Wiley)Online
| Call Number: |
TX911.3.M27
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| TX911.3.M27 | Available |