Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand /

Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand / Pepper Miller.

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Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influen...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Miller, Pepper (Author)
Format: Audio
Language:English
Published: Old Saybrook : Tantor Audio, 2018.
[Old Saybrook, CT] : [2018]
Edition:Unabridged.
Subjects:
Consumers, Black > United States.
Marketing > United States.
Black people and mass media > United States.
Minority consumers.
African American consumers.
Consumer behavior.
Target marketing.
Black people and mass media.
Consumers, Black.
Marketing.
United States.
Audiobooks.

Internet

Full Text (via O'Reilly/Safari)

Online

Holdings details from Online
Call Number: HC110.C6 M538 2018ab
HC110.C6 M538 2018ab Available

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