Museum branding : how to create and maintain image, loyalty, and support /

Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace.

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Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum departm...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Wallace, Margot A., 1941-
Format: eBook
Language:English
Published: Lanham, MD : Rowman & Littlefield, [2016]
Subjects:
Museums > United States > Management.
Museums > Public relations > United States.
Business names > United States.
Branding (Marketing) > United States.
Museum attendance > United States.
Branding (Marketing)
Business names.
Museum attendance.
Museums > Management.
Museums > Public relations.
United States.

Internet

Full Text (via ProQuest)

Online

Holdings details from Online
Call Number: AM11
AM11 Available

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