Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace.
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum departm...
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Online Access: |
Full Text (via ProQuest) |
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Main Author: | |
Format: | eBook |
Language: | English |
Published: |
Lanham, MD :
Rowman & Littlefield,
[2016]
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Subjects: |
Internet
Full Text (via ProQuest)Online
Call Number: |
AM11
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AM11 | Available |