The bass model : demand forecasting for affordable housing in India / Suddhachit Mitra, Preeti Priya, Anand Venkatesh.
In early 2021, a marketing analytics team at a reputable organization in India was debating the prospects and growth forecasts of the affordable housing sector in urban India. This sector was a priority area for the government and several schemes to aid its growth had been launched. During 2018-20,...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
|
| Series: | SAGE business cases.
|
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HB820 .M58 2022
|
|---|---|
| HB820 .M58 2022 | Available |