#NCAAInclusion : using social media to engage NCAA student-athletes in strategic efforts to promote diversity and inclusion /

#NCAAInclusion : using social media to engage NCAA student-athletes in strategic efforts to promote diversity and inclusion / Yannick Kluch, Amy S. Wilson.

In an increasingly diverse sports industry, inclusive excellence becomes an important axiom to engage a variety of stakeholders. This case study outlines the development of the National Collegiate Athletic Association's (NCAA) inaugural Diversity and Inclusion Social Media Campaign launched by...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Kluch, Yannick (Author), Wilson, Amy S. (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2020.
Series:SAGE Business cases.
Subjects:
National Collegiate Athletic Association > Case studies.
National Collegiate Athletic Association.
Social media in sports > Case studies.
Social media in sports.
Case studies.

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Full Text (via SAGE)

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Call Number: GV351 .K58 2020
GV351 .K58 2020 Available

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