Paytm : the Lucky Lifafa campaign / Nidhi Titus, Abhishek, Saral Mukherjee.
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. This has seen a number of players entering the market to challenge Paytm which aimed to maintain its prominent position in the Indian mobile wallet space. To increase its user base and use-cas...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Ahmedabad,
2019.
|
| Series: | SAGE Business. Cases.
|
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HD9999.M784 P39858 2019
|
|---|---|
| HD9999.M784 P39858 2019 | Available |