Netflix in India : too good a market to give up! /

Netflix in India : too good a market to give up! / Lubna Nafees, Rakesh Gupta, Sayan Banerjee, Shalini Kalia, Mokhalles M. Mehdi.

Netflix is the world's leading player in subscription based video on demand (VOD). The company was founded in the US in 1997 and grew at a rapid pace. By the end of 2015, it was operating in 60 countries but the slackening growth in the US and some other key regions compelled the management to...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Nafees, Lubna (Author), Guptā, Rākeśa, 1964- (Author), Banerjee, Sayan (Author), Kalia, Shalini, 1974- (Author), Mehdi, Mokhalles M. (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2019.
Series:SAGE Business Cases.
Subjects:
Netflix (Firm) > Case studies.
Netflix (Firm)
Product management > India > Case studies.
Product management.
India.
Case studies.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: HF5415.15 .N34 2020
HF5415.15 .N34 2020 Available

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