Aluminum versus plastic a life-cycle perspective on the use of these materials in laptop computers / Matthew J. Drake [and three others].

This new business analytics case study challenges readers to help Durable Aluminum build a strategic plan for convincing more laptop computer manufacturers to specific aluminum cases instead of plastic. Readers will be asked to help position aluminum as the preferred choice with regard to the enviro...

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Online Access: Full Text (via O'Reilly/Safari)
Main Author: Drake, Matt (Matthew J.)
Format: eBook
Language:English
Published: Harlow, England : Pearson, 2014.
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Internet

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