Bandwagon effects in high-technology industries

Bandwagon effects in high-technology industries [electronic resource] / Jeffrey H. Rohlfs.

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Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...

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Bibliographic Details
Online Access: Full Text (via MIT Press)
Main Author: Rohlfs, Jeffrey H.
Format: Electronic eBook
Language:English
Published: Cambridge, Mass. : MIT Press, ©2001.
Subjects:
High technology industries > United States > Case studies.
High technology industries.
United States.
Case studies.

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Full Text (via MIT Press)

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Call Number: HC110.H53 R64 2001eb
HC110.H53 R64 2001eb Available

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