Advances in digital marketing and eCommerce : second International Conference, 2021 / Francisco J. Martínez-López, David López López, editors.
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social...
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| Online Access: |
Full Text (via Springer) |
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| Corporate Author: | |
| Other Authors: | , |
| Other title: | DMeC 2021. |
| Format: | Conference Proceeding eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2021.
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| Series: | Springer proceedings in business and economics.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5548.32
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| HF5548.32 | Available |