Reimagining and Reshaping Events : Theoretical and Practical Perspectives.

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustaina...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Wrathall, Jeffrey
Other Authors: Steriopoulos, Effie
Format: eBook
Language:English
Published: Oxford : Goodfellow Publishers, Limited, 2022.
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Internet

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Call Number: GT3405 .W73 2022
GT3405 .W73 2022 Available