Cases and select readings in health care marketing / Robert E. Sweeney, Robert L. Berl, William J. Winston, editors.
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of marke...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Routledge,
2022.
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| Edition: | First edition. |
| Series: | Haworth series in marketing and health services administration ;
#2. |
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
RA410.56
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| RA410.56 | Available |