Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh.
"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
Saved in:
| Online Access: |
Full Text (via EBSCO) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
HF5415.1265 .B54 2021
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| HF5415.1265 .B54 2021 | Available |