Political advertising in the United States / Erika Franklin Fowler, Michael M. Franz, and Travis N. Ridout.

"Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also uses ne...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Authors: Fowler, Erika Franklin (Author), Franz, Michael M., 1976- (Author), Ridout, Travis N., 1974- (Author)
Format: eBook
Language:English
Published: New York, NY : Routledge, 2022.
Edition:Second edition.
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Call Number: JF2112.A4 F68 2022
JF2112.A4 F68 2022 Available