E-commerce for Malaysian SMEs in selected services : barriers and benefits / Tham Siew Yean and Andrew Kam Jia Yi.
Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor i...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
ISEAS : Yusof Ishak Institute,
[2019]
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| Series: | Trends in Southeast Asia ;
2019, no. 16. |
| Subjects: |
| Summary: | Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. Based on the survey findings, Malaysia needs to sh. |
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| Physical Description: | 1 online resource (48 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789814881395 9814881392 |
| ISSN: | 0219-3213 ; |