E-commerce for Malaysian SMEs in selected services : barriers and benefits /

E-commerce for Malaysian SMEs in selected services : barriers and benefits / Tham Siew Yean and Andrew Kam Jia Yi.

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor i...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Authors: Tham, Siew Yean (Author), Kam, Jia Yi Andrew (Author)
Format: eBook
Language:English
Published: Singapore : ISEAS : Yusof Ishak Institute, [2019]
Series:Trends in Southeast Asia ; 2019, no. 16.
Subjects:
Electronic commerce > Malaysia.
Small business > Malaysia.
Internet marketing > Malaysia.
Small business.
Internet marketing.
Electronic commerce.
Malaysia.

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Holdings details from Online
Call Number: HF5548.325.M4 T53 2019
HF5548.325.M4 T53 2019 Available

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