Persuasion in public discourse : cognitive and functional perspectives / edited by Jana Pelclová, Wei-lun Lu.

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Online Access: Full Text (via ProQuest)
Other Authors: Pelclová, Jana (Editor), Lu, Wei-lun (Linguist) (ditor.)
Format: eBook
Language:English
Published: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Series:Discourse approaches to politics, society, and culture ; v. 79.
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Call Number: P301.5.P47 P46 2018
P301.5.P47 P46 2018 Available