Oakland Athletics : reinventing the fan experience and business model / Dave Rochlin.
This case focuses on the Oakland Athletics, one of Major League Baseball's (MLB) 30 franchises, in its quest - starting in the 2018 season - to reinvent the fan experience through business model innovation and design thinking. Throughout the franchise's five decades in Oakland - from origi...
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Full Text (via SAGE) |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
GV880 .R63 2019
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| GV880 .R63 2019 | Available |