Wanghong as social media entertainment in China / David Craig, Jian Lin, Stuart Cunningham.
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cul...
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| Online Access: |
Full Text (via Springer) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2021]
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| Series: | Palgrave studies in globalization, culture and society.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HN740.Z9 C73 2021
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| HN740.Z9 C73 2021 | Available |