Sport Business in Leading Economies.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Zhang, James J.
Other Authors: Huang, Haiyan, Nauright, John
Format: eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2017.
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Internet

Full Text (via ProQuest)

Online

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Call Number: HC94-1085
HC94-1085 Available