Yo reinaré : el Divino Niño en la comunicación publicitaria /

Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez.

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The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in ite...

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Bibliographic Details
Online Access: Full Text (via Digitalia Hispanica)
Main Authors: Arango Lozano, Carlos Andrés (Author), Sojo Gómez, Jairo Roberto (Author)
Other title:Divino Niño en la comunicación publicitaria.
Format: eBook
Language:Spanish
Published: Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018]
Subjects:
Jesus Christ > In art.
Jesus Christ > Cult > Colombia.
Jesus Christ.
Commercial art > Colombia.
Religion in advertising > Colombia.
Symbolism in advertising > Colombia.
Popular culture > Colombia > Religious aspects.
Cults.
Popular culture > Religious aspects > Catholic Church.
Religion in advertising.
Symbolism in advertising.
Colombia > Religious life and customs.
Colombia.
Colombia > Bogotá.

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Call Number: NC998.6.C7 A73 2018eb
NC998.6.C7 A73 2018eb Available

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