Brand positioning : connecting marketing strategy and communications / Erik Kostelijk, Karel Jan Alsem.
"Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English Dutch |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2020.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.1255 .K67 2020
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| HF5415.1255 .K67 2020 | Available |