Urban events, place branding and promotion : place event marketing / edited by Waldemar Cudny.
"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, an...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2020.
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| Series: | Routledge contemporary perspectives on urban growth, innovation, and change.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HT325 .U74 2020
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| HT325 .U74 2020 | Available |