International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu.
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of mark...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor and Francis Group,
2019.
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| Series: | Routledge research in sport business and management ;
8. |
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
GV716
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| GV716 | Available |