Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R. Watson and Frederick Fico.
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questio...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Authors: | , , , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2019.
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| Edition: | Fourth edition. |
| Series: | Routledge communication series.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
P93 .R54 2019eb
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| P93 .R54 2019eb | Available |