Competitive strategy analysis for agricultural marketing cooperatives / edited by Ronald W. Cotterill.

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Cotterill, Ronald W. (Ronald Wayne) (Editor)
Format: eBook
Language:English
Published: London : Routledge, 2018.
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