Global sport business : managing resources and opportunities / edited by Brenda G. Pitts and James J. Zhang.

"In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to succe...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Pitts, Brenda G. (Editor), Zhang, James J. (Editor)
Format: eBook
Language:English
Published: London ; New York : Routledge, Taylor & Francis Group, 2019.
Series:World Association for Sport Management series ; 4.
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Call Number: GV716
GV716 Available