Excellence in public relations and communication management / edited by James E. Grunig with David M. Dozier [and others]

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relat...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Corporate Author: IABC Research Foundation
Other Authors: Grunig, James E.
Format: eBook
Language:English
Published: New York : Routledge, 1992.
Series:Communication textbook series. Public relations.
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Call Number: HD59 .E95 1992
HD59 .E95 1992 Available