The global football industry : marketing perspectives / edited by James J. Zhang and Brenda G. Pitts.
"In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to ex...
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| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge, an imprint of the Taylor & Francis Group,
[2018]
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| Series: | World Association for Sport Management series ;
3. |
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
GV943.3 .G56 2018eb
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|---|---|
| GV943.3 .G56 2018eb | Available |