Sports capitalism : the foreign business of American professional leagues / Frank P. Jozsa, Jr.
"The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exi...
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Milton :
Taylor and Francis,
2017.
Oxon ; New York, NY : Routledge, 2018. |
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
GV716
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| GV716 | Available |