PR 2.0 : How Digital Media Can Help You Build a Sustainable Brand.
"Digital media offer many of the same characteristics - immediacy, transparency and interactivity - that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Taylor and Francis,
2017.
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| Edition: | First edition. |
| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HD59
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| HD59 | Available |