The sponsor : notes on modern potentates / Erik Barnouw ; with a new preface by Deirdre Boyle.
"The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the v...
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Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2017.
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| Series: | Classics in communication and mass culture series.
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| Subjects: |
Internet
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| Call Number: |
HF6146.T42
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| HF6146.T42 | Available |