Event bidding : politics, persuasion and resistance /

Event bidding : politics, persuasion and resistance / David McGillivray and Daniel Turner.

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"Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Biddi...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Authors: McGillivray, David (Author), Turner, Daniel (Author)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:
Special events > Planning.
Special events > Marketing.
Special events > Public relations.
Hosting of sporting events > Planning.
Hosting of sporting events > Marketing.
Hosting of sporting events > Public relations.

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Full Text (via Taylor & Francis)

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Call Number: GT3405
GT3405 Available

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