Routledge handbook of sports marketing / edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes.
"Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further t...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Routledge,
2016.
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| Series: | Routledge international handbooks.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
GV716 .R697 2016
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| GV716 .R697 2016 | Available |