Perspectives on international marketing-- re-issued /

Perspectives on international marketing-- re-issued / edited by Stanley J. Paliwoda.

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This book draws together an eminent and international body of researchers to analyze recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their re...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Other Authors: Paliwoda, Stanley J.
Format: eBook
Language:English
Published: London : Routledge, 2013.
Series:Routledge Library Editions: International Business.
Subjects:
Export marketing > Case studies.
Marketing > China > Case studies.
Marketing > Japan > Case studies.
International business enterprises > Case studies.
Export marketing.
International business enterprises.
Marketing.
China.
Japan.
Case studies.

Internet

Full Text (via Taylor & Francis)

Online

Holdings details from Online
Call Number: HF1416 .P47 2013eb
HF1416 .P47 2013eb Available

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