Cross-cultural design for IT products and services / Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong.

"With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectivel...

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Bibliographic Details
Online Access: Full Text (via Taylor & Francis)
Main Author: Rau, Pei-Luen Patrick
Other Authors: Plocher, Thomas A., Choong, Yee-Yin
Format: eBook
Language:English
Published: Boca Raton, FL : Taylor & Francis, 2012.
Series:Human factors and ergonomics.
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Call Number: QA76.9.H85 R38 2012
QA76.9.H85 R38 2012 Available