Managing high-tech services using a CRM strategy / Donald F. Blumberg.
Highlighting the benefits of applying CRM in a service environment, this volume explains how to integrate CRM technology and infrastructure within a service environment and shows how to calculate the costs and measure the results of an integrated CRM service strategy.
Saved in:
| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton, FL :
St. Lucie Press,
©2003.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415.5 .B57 2003eb
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| HF5415.5 .B57 2003eb | Available |