Qualitative consumer research / edited by Russell W. Belk.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2017.
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| Series: | Review of marketing research,
v. 14. |
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.32 .Q35 2017
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| HF5415.32 .Q35 2017 | Available |