The Road to Wicked : the Marketing and Consumption of Oz from L. Frank Baum to Broadway / Kent Drummond, Susan Aronstein, Terri L. Rittenburg.
"The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability-- the capacity of artists, narratives, art forms, and genres to remain viable over time--and an examination of the marketing machinery and consumption patterns that make such sustainability...
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| Online Access: |
Full Text (via Springer) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2018]
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
PS3503.A923
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| PS3503.A923 | Available |