Contemporary case studies on fashion production, marketing and operations [electronic resource] / edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C.Y. Yip, Ailie K.Y. Tang.
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Springer Singapore : Imprint : Springer,
2018.
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| Series: | Springer series in fashion business.
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| Subjects: |
MARC
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| 245 | 0 | 0 | |a Contemporary case studies on fashion production, marketing and operations |h [electronic resource] / |c edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C.Y. Yip, Ailie K.Y. Tang. |
| 264 | 1 | |a Singapore : |b Springer Singapore : |b Imprint : |b Springer, |c 2018. | |
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| 490 | 1 | |a Springer Series in Fashion Business, |x 2366-8776. | |
| 504 | |a Includes bibliographical references at chapter ends, and index. | ||
| 505 | 0 | 0 | |g Part I. |t Cases on fashion production ; |t USA apparel manufacturing and domestic sourcing / |r Carol Elizabeth Harris -- |t Product development process of an international luxury fashion brand : implications to Hong Kong fashion trading and manufacturing companies / |r Yi-Ning Fung and |r Tsan-Ming Choi -- |t Application of laser technology in fashion industry / |r Guoxiang Yuan, |r Zhuoming Chen and |r Domenico Luzzi -- |g Part II. |t Cases on fashion branding and marketing ; |t Vintage fashion retailing : building the store brand / |r Julie McColl, |r Catherine Canning, |r Linda Shearer and |r Louise McBride -- |t The internationalization of Italian luxury brands : the Missoni case / |r Andrea Runfola, |r Silvia Ranfagni and |r Simone Guercini -- |t Luxury branding and digitalisation : the case of European brands in China / |r Serena Rovai -- |t Good practices and considerations in conducting email survey for fashion retail industry / |r Chi Wai Wu and |r Kwok Fai Geoffrey Tso -- |
| 505 | 0 | 0 | |g Part III. |t Cases on fashion retailing and operations ; |t The key role of retail stores in fast fashion companies : the H&M case study / |r Elisa Arrigo -- |t Fashion business case study on the German click & collect situation / |r Peter Bug, |r Natalie Gordon and |r Ann-Sophie Staudenmaier -- |t Supply chain strategic fit : two fashion-renting cases / |r Xiangyu Lai, |r Shiting Song, |r Yaqing Xu and |r Chun-Hung Chiu -- |g Part IV. |t Cases on sustainability and fashion industry ; |t Sustainable innovation in the apparel supply chain : case study on TAL Apparel Limited / |r Jiyoung Kim and |r Marissa Zorola -- |t Sustainable development in the supplier chain : analysis of a Brazilian fashion retailer's social responsibility program / |r Rita de Cássia Lopes Moro, |r Francisca Dantas Mendes and |r João Amato Neto -- |t Towards closed-loop fashion supply chains : reflections from retailer-facilitated used apparel collection programs / |r Pui-Sze Chow and |r Cinty K. Y. Li. |
| 520 | |a This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business. | ||
| 650 | 0 | |a Business. |0 http://id.loc.gov/authorities/subjects/sh85018260. | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350. | |
| 650 | 0 | |a Production management. |0 http://id.loc.gov/authorities/subjects/sh85107216. | |
| 650 | 0 | |a Business logistics. |0 http://id.loc.gov/authorities/subjects/sh85018306. | |
| 650 | 0 | |a Textile industry. |0 http://id.loc.gov/authorities/subjects/sh85134373. | |
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| 650 | 7 | |a Business logistics. |2 fast |0 (OCoLC)fst00842759. | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284. | |
| 650 | 7 | |a Production management. |2 fast |0 (OCoLC)fst01078309. | |
| 650 | 7 | |a Textile industry. |2 fast |0 (OCoLC)fst01148828. | |
| 700 | 1 | |a Chow, Pui-Sze, |e editor. |0 http://id.loc.gov/authorities/names/no2020085425. | |
| 700 | 1 | |a Chiu, Chun-hung, |e editor. |0 http://id.loc.gov/authorities/names/nb2012021530 |1 http://isni.org/isni/0000000381638550. | |
| 700 | 1 | |a Yip, Amy C. Y., |e editor. |0 http://id.loc.gov/authorities/names/no2020085456. | |
| 700 | 1 | |a Tang, Ailie K. Y., |e editor. | |
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| 830 | 0 | |a Springer series in fashion business. |0 http://id.loc.gov/authorities/names/no2019024520. | |
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