Contemporary case studies on fashion production, marketing and operations [electronic resource] / edited by Pui-Sze Chow, Chun-Hung Chiu, Amy C.Y. Yip, Ailie K.Y. Tang.
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
Springer Singapore : Imprint : Springer,
2018.
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| Series: | Springer series in fashion business.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.2-5415.34
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| HF5415.2-5415.34 | Available |