Tourism marketing and management handbook /

Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho.

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This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and intern...

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Bibliographic Details
Online Access: Full Text (via Internet Archive)
Other Authors: Witt, Stephen F., Moutinho, Luiz
Format: eBook
Language:English
Published: New York : Prentice Hall, 1994.
Edition:2nd ed.
Subjects:
Tourism > Marketing.
Tourism > Management.
Tourismusmarketing
Tourismuswirtschaft
Tourismusökonomie
Ökotourismus
Tourismuspolitik
Theorie
Welt

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Full Text (via Internet Archive)

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Call Number: G155.A1 T5924 1994
G155.A1 T5924 1994 Available

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