Adapting to the sharing economy / Kurt Matzler, Viktoria Veider, Wolfgang Kathan.
How do consumers access, buy and use their favorite products and services? While individuals traditionally have seen ownership as the most desirable way, increasing numbers of consumers are paying to temporarily access or share products and services rather than buy or own them. This so-called "...
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Full Text (via O'Reilly/Safari) |
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| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
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Cambridge, MA :
MIT,
2015.
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Internet
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| Call Number: |
HF5415.32
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| HF5415.32 | Available |