Stories that deliver business insights / by Julien Cayla, Robin Beers, and Eric Arnould.
Ethnography has often been portrayed as a "fly on the wall" technique, with anthropologists lurking in people's homes to observe consumers' unadulterated lives. The authors argue that this description does not do justice to the way ethnography actually works in the corporate worl...
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Full Text (via O'Reilly/Safari) |
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| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cambridge, MA :
MIT,
2014.
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| Subjects: |
Internet
Full Text (via O'Reilly/Safari)Online
| Call Number: |
HF5415.33.K6
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| HF5415.33.K6 | Available |