The product manager's desk reference [electronic resource] / Steven Haines.

Introducing a brand-new Product Management Life Cycle (PMLC) model, this fully revised second edition provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. Steven Haines clearly illustrat...

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Online Access: Full Text (via AccessEngineering)
Main Author: Haines, Steven
Format: Electronic eBook
Language:English
Published: New York : McGraw-Hill Education, ©2014.
Edition:2nd ed.
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Call Number: HF5415.15 .H35 2014eb
HF5415.15 .H35 2014eb Available